When I first became a real estate agent, I never intended to start a new company-but like any other young agent, I was excited to get going.
In 2016, I sold my first ~$1 million home in Richfield, Ohio. The home was beautiful and the buyers were great to work with. Everything went smoothly. As a result of that sale, I earned a $47,000 commission – enough to pay off my student loans from John Carroll University! To this day, I still feel incredibly grateful for that first big transaction.
But around that same time, I was also working another deal-a $57,000 fixer-upper that needed a lot of work.
And it was a lot of work to sell, too! But despite putting in ten times the work as the luxury home, I made just $2,700.
It felt a little strange to have made so much on one sale and so little on another, but I figured it was just the way things worked.
That is, until it really started to really bother me. I couldn’t shake the feeling that traditional commission structures have a built-in double standard that rewards agents at the expense of homeowners.
The more time I spent in the industry, the more convinced I became that it wasn’t good business practice, either – not for my clients, not for my industry, and not for me.
Proverbs 20:23 says,
"The Lord detests double standards; He is not pleased by dishonest scales."
I knew that I didn’t want to build my career chasing big commissions. I wanted to create a system where every homeowner, no matter the value of their home, got the right level of service and paid a fair price for it.
I wanted to build something that I would feel good about – not just for me, but for the people I was serving – our clients, employees, and my future generations..
In 2018, I left the fancy brokerage, went back to school for my broker's license, and started Exactly Real Estate.
I knew I wanted to do things differently, offering a flat-fee model instead of a traditional commission structure.
And the rest, you might say, is history.
As I write this from the Exactly offices in Fairlawn, Ohio, I'm blessed with a team of agents who share my vision.
We have hundreds of transactions under our belt, and a suite of offerings to help every homeowner.
So whether you’re looking to sell your fixer-upper or your multi-million dollar estate, we’re here to give you expert service at a fair price.
And let it be known
we're not just here to sell homes.
We’re here to make sure homeowners like you are treated fairly every step of the way, so you can move on to the next chapter of your journey with confidence and clarity.